The New Science of Winning

Predictive Analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data.

Analytics for Selling


Leads Scoring & Propensity to Buy

Sell fast and efficiently by focusing on the leads that are more likely to convert.

Pricing Analytics

Optimal price bands for your products to maximize revenue and margin.

Marketing Mix Modelling

Optimal allocation of spends across media channels for maximum ROI.

Behavioral Segmentation of Customers

Understand your customers better and design strategies accordingly.

Drivers of Conversion

Identify the factors that influence order conversion and quantify their impact.

Behavioral Segmentation of Email Subscribers

Align your campaign strategy to the customer behavior and engage them contextually.

Subscriptions forecasting

In a subscription based business, forecast the length of subscription.

Cannibalisation Analytics

Algorithms to forecast sales and check what amount of sales is due to cannibalisation.

Lead Conversion Rate

Regional and Geospatial Analytics

Analytics for Growth


Recommendation Engines

Customer Churn Prediction

Customer Lifetime Value

Customer Feedback & Sentiment

Mine customer buzz and emotions

Drivers of Gross Production

Identify and quantify the factors that influence production output.

Analytics for Operational Excellence


Equipment Yield Prediction

Wind turbines, Oil rig equipment etc.

Network Security Anomaly Detection

Detect non-signature based behavioral anomalies & threats.

Forecasting Demand & Capacity

Hospitality, Airline and such business with perishable inventory.

Reducing Shopping Cart Abandons

Increase conversion and avg order size.

Predicting Readmissions for a Hospital

Score your patients on the probability of them returning and plan accordingly.

Predicting Cancellations & Returns

Score each order on the probability of getting cancelled or returned so that you can act on it.

Predicting Footfalls

Patient volumes for hospital emergency services, Customer walk-ins for a retail store etc.

Predicting Bill Defaulters

Optimize collections process by predicting potential defaulters in adva

Forecasting Call Volumes and Tickets for a Support Center